Between now and Labor Day, I'm going to reveal for the first time to the readers of our Whispy.com Community the secrets I discovered that any small business owner can use to explode sales and profits. Perhaps you are thinking.... "What does a Bean Counter know about building a business?" ...
Well, I must confess to you that I have absolutely no formal training in
sales, marketing or advertising. You know what they teach accountants in
college, don't you?
Accounting. Number crunching. Debits and credits. That's what I do for a living.
I'm a "numbers guy". I do tax returns, payroll, financial statements.
But I also run a business, just like you. And I learned the hard way that
if my business isn't growing, it's dying. And if you're not consistently getting
new clients or customers, you're business will go belly up
before you know it.
So this Business Building Crash Course is simply telling you what I did to grow
my business: -- in just 3 years, my offline business doubled -- even though I'm
a short, bald, stuttering tax accountant who hates to sell, I generated over
$100,000 in client fees without saying a word -- in the past 3 years, this
"non-techie" Bean Counter who can barely use a word processor sold over $100,000
of eBooks with an ugly, text-only website I created from scratch.
That's what I know about growing a business.
I know what I learned the hard way, through trial and error.
I know what works and what doesn't work, because I've learned it in the real
world, not a classroom.
And because I work with small business owners like you every day, I know that
what I did can be done by any small business owner. And that's the key to my
Summer School Crash Course --
everything I'm going to tell you over the next 10 weeks can be easily applied to
any small business or self-employment activity.
How do I know that?
Because every profit-building strategy I'm going to share with you, I did not
learn from other so-called "successful" accountants.
That's right.
The strategies I learned are strategies that have been successfully used by
*every* type of business imaginable: retail stores, consumer services,
restaurants, sales professionals of any product, professional
practices (doctors, dentists, lawyers), consultants, biz-to-biz and industrial
sales, network marketing . . . It also doesn't matter what size your business is
or whether you run your business full-time or part-time. Nor does it matter
whether you have a "bricks-n-mortar" business or a home-based business.
The point is this: The strategies I'm revealing have nothing about them that is
unique to the accounting or tax preparation world.
These principles are universal. And you'll see that right away in Lesson One.
I'm excited . . . so let's get started!
LESSON 1
How To Jumpstart Your Business In One Simple Step
Lately I've been taking stock of my career and
answering the question: "How did I get here from there?"
My business has grown significantly in the past few years --
it doubled in about three years, even though I work significantly fewer hours
than I used to.
This success did not happen accidentally. It's the result of many factors, but
the most critical one is this:
I changed the way *I think* about myself and what I do.
"So what do you do for a living, Wayne?"
Ten or fifteen years ago the answer would be,
"I'm an Accountant -- I do tax returns,
accounting and payroll."
Today, here's my answer:
"I'm a Marketer."
To which the response is usually, "A What?"
So I expand the answer like this:
"I'm a Marketer of a business that does taxes, accounting
and payroll for small business owners and self-employed people."
Do you see the difference?
Believe me, it's no semantic technicality.
Oh, no. It's a life-changing difference.
So today I'm here to challenge you to take a quantum leap
in the way you think about yourself, your business, and what you do for a living
as a small business owner or self- employed person.
How do you answer the question, "What do you
do for a living?"
Most people answer this question the same way I did 15 years ago -- by listing
your occupation, your industry, your trade.
In other words, something involving the technical aspect
of your business. The nuts 'n bolts. The every day mechanics
of making your business go.
"I'm a consultant." "I'm an engineer." "I'm a carpenter."
You may even say, "I own a business that sells a
product ABC or provides service XYZ."
Instead, try this:
"I am the marketer of a business that sells product ABC or provides service
XYZ."
Have you ever said this about yourself?
"I am a Marketer"
To the extent that you think of what you do in terms of your business' product
or service, you are severely limiting the potential for the growth of your
business.
And to the extent that you are the one actually DOING the
work of the business, you are again severely limiting the potential for the
growth of your business.
The marketing of your business is the most important task
you can ever spend time on. The more time and energy you
spend on marketing, the more your business will grow.
It's that simple.
But did you ever notice how easy it is to get caught up
in the mundane minutia of everyday business life? You can
spend days and days just doing the work of your business, putting out fires,
handling problems -- and very little time on growing the business and delegating
the tasks that are just as easily done by someone else.
Take the quantum leap.
Change the way you think about your business and your role
in it, and your business will experience a profound change
in its growth rate.
If you want to grow your business, change the way you
think about yourself. Think of yourself as a Marketer
of your business, not a doer of your business.
Oh, sure, right now you may have to do some, most or even all of the work. (I
still prepare tax returns.)
But I have disciplined myself to spend more and more
time on the marketing of my business and less and less
time on doing the work of my business.
Here's how to begin taking the Quantum Leap.
Start out
by setting aside one hour per day for marketing activities.
Do that for a month.
Then, increase that to two hours per day.
Eventually, you should spend at least one day per week
devoted exclusively to marketing. It doesn't have to be
one full day (although I find that to be a great way to
become very productive in my marketing efforts), but you
should be spending a minimum of 8 hours per week on
marketing activities.
Go ahead. Give it a try. Take the Quantum Leap.
I did. And it has made all the difference.
Next week, I will answer the question: "Why Do 96% Of All Businesses Fail?" .
. . . and how to make sure yours doesn't!
Stay tuned
Wayne
----------------------------------------------------------
ADDITIONAL RESOURCES:
For further reading on how to develop the power
of your mind, I recommend these books:
Psycho-Cybernetics
-- by Maxwell Maltz
Think And Grow Rich
-- by Napoleon Hill
Wayne M. Davies is author of 3 tax-slashing eBooks for small business
owners and the self-employed. For a free copy of Wayne's 25-page report, "How To
Instantly Double Your Deductions" visit
http://www.YouSaveOnTaxes.com
Note: By: Wayne M. Davies
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